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Sat May 9

• Google Image Result for http://i2.cdn. turner.com/cnn /2008/BUSINESS /08/23/digital .scents/art.wi ne.afp.jpg: Scents are far trickier to create than, say, colors. A printer can produce any color by mixing a few inks in certain ratios. Smell, on the other hand, "is chemosensory, and we respond to the very precisely balanced mixes of molecules,&quo t; says Simon Harrop, CEO of the Brand Sense agency, which helps clients incorporate scents into their marketing. Smell can be particularly effective as a marketing tool because it goes straight to the limbic system, the part of the brain involved in emotion, behavior and long-term memory. And the nose works fast: a few hundred milliseconds can make the difference between identifying a smell or not. Some direct marketers now use scented envelopes to make a lightning-fast impression on recipients. Indeed, "scent marketing" ; is now a well-establish ed field. Some hotels have developed signature scents. All kinds of companies use scents to lure customers into retail spaces -- and into different states of mind.

Fri Feb 27

• Our Triune Brain And Its Evolutionary Conclusion: Although described as three brains in one, the triune brain operates as one, its sum being an interconnected , interacting series of interdependent parts. However its future, the trajectory of our developmental potential, undoubtedly lies beyond the gateway of its evolutionary frontier ? somewhere within the synaptic world of our neo cortex.

Tue Dec 30

• Brain Mind Lecture 6 Limbic System: Hallucinations Video

Thu Dec 4

• Fuehren_mit_Ko epfchen.pdf (application/p df-Objekt)

Mon Oct 6

• Health Leader, The Liminal Space

Sat Oct 4

• What Makes a Product Cool - Neuromarketing - Steven Quartz | Page 0,0 | Fast Company
• Google-Ergebni s für http://www.neu romarketing-sa les.de/typo3te mp/pics/00649e 37dd.gif

Fri Oct 3

• Aromatherapy - More Than Just Good Smell

Mon Jun 16

• Limbic System

Thu Apr 5

• RELIGION+SCIEN CE: Are humans hard-wired for faith?: A new field of science, neurotheology, seeks to identify the parts of the brain that cause someone to believe in God. I say: Yes.

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